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Giving Back on #GivingTuesday
By Amanda Murphy
#GivingTuesday, a day of giving recognized globally and fueled by social media, is recognized the Tuesday after the Thanksgiving holiday (in the U.S.) and the famous shopping days that follow—Black Friday and Cyber Monday. Connected Nation’s staff is giving back this #GivingTuesday by volunteering time to ring bells to fill red kettles for The Salvation Army in two locations – Columbus, Ohio, and Bowling Green, Kentucky. This volunteer opportunity is part of Connected Nation’s Corporate Responsibility Task Force holiday giving campaign. The CN family is proud to have a strong group of caring employees with many gifts to share through philanthropy and volunteerism.                 Connected Nation staff have also collected monetary donations for The Children’s Partnership as part of the holiday giving campaign and recently presented the organization’s co-founder, Wendy Lazarus, with a check donation of $700....
Going Social on Small Business Saturday
By Eric Frederick
Since 2010, local businesses have urged customers to “shop small” on the Saturday after Thanksgiving and the event continues to grow, thanks in large part to an active annual social media campaign. American Express launched Small Business Saturday in 2010 with a viral multi-media campaign highlighting rare finds at small stores. In 2011, the U.S. government officially supported Small Business Saturday and it is now the largest shopping holiday in support of small business. Every year the movement grows and an increasing number of businesses utilize the buzz online to reach out to new and existing customers. On Small Business Saturday, during the holiday shopping season, and throughout the year, technology continues to play a larger role in marketing and advertising for small businesses. A study of small businesses (those with less than 15 employees), compiled by Connected Nation’s Connected program, shows that companies with a website make, on average, $209,000 more...
Connected Nation Marks GIS Day 2016
By Ashley Littell Hitt
Today is GIS Day, an international forum for users of geographic information systems (GIS) technology to demonstrate real-world applications that are making a difference in our society. Connected Nation continues to achieve part of its mission through the use of GIS to create maps and conduct analyses that impact the digital divide. Over the last 10+ years, CN has worked with over 1,000 broadband providers to collect service area information to determine where high-speed internet coverage is available, and more importantly, where it is not. Combined with field validation from our engineering staff, consumer feedback through broadband inquiries, and input from local community engagement teams, CN is able to create more granular depictions of where broadband services are currently available. Just as GIS technology continues to evolve, CN continues to upgrade and innovate our broadband mapping methodologies and product offerings to better serve our wide range of stakeholders. Based on...
Community Change Through Facebook
By Eric Frederick
With more than 1.7 billion active users logging onto Facebook each month, it now represents the largest connected network in the world. Besides its massive global scale, Facebook also connects community groups including schools, universities, police departments, economic councils, and many others. To gauge the broadband infrastructure of Arenac County, Michigan, Connect Michigan (CM) asked key community members to share important messages on the site and share with their friends and neighbors. Within a few hours, the power of this community yielded impressive results. In order to improve broadband infrastructure of any area, a full assessment of available resources and interest in development must first be conducted, requiring a survey of residents, business owners, schools, and more. To get an accurate assessment of Arenac County, the survey required 500 responses. Though traditionally conducted with paper surveys, Arenac County’s surveys were conducted mainly online to acquire...